Mission & values

One place for social work that ships

We believe teams shouldn’t lose the week to tool-switching, buried feedback, and unclear confirmed times.

Our mission

Give every team — from solo creators to multi-project agencies — a single, reliable place to plan, create, and review social content.

How we work

We design around real workflows: Live Queue reviews, Content Discussion, calendar as source of truth, and Xander where the work already is. FridayHQ is built by 42 Media.

Focus on the workflow

Features follow how social teams actually ship — not a checklist.

Built for collaboration

Shared visibility, clear roles, and comments that stay with the content.

Made to scale

One brand or dozens of projects — the same clarity as you grow.

Customer-first

We listen to teams in the field and ship improvements that matter.