Managing one campaign is mostly a question of keeping its work moving. Managing several adds another challenge: keeping each campaign’s context clear while understanding what the whole team has committed to.
Managing one campaign is mostly a question of keeping its work moving. Managing several adds another challenge: keeping each campaign’s context clear while understanding what the whole team has committed to.
FridayHQ’s projects and project filters give you a way to move between those perspectives. The key is to agree on a structure the team can use consistently.
A project should represent a body of work that benefits from being viewed together. That might be a campaign, an ongoing show, or a recurring client initiative.
Choose a level that fits how your team works. Creating a separate project for every small asset can make navigation cumbersome. Putting unrelated campaigns into one broad project can make it difficult to understand priorities.
Use names that contributors can recognize without a private explanation. If a campaign repeats, include enough context to distinguish one run from another.
When creating content, select its project. Do the same for the tasks that support the work.
This simple habit makes project filters more useful. A campaign review becomes harder if half its assets are associated with the project and the rest can only be found by remembering their titles.
Keep internal content titles descriptive, too. “Launch video — opening sequence” tells a reviewer more than “Edit 3.”
FridayHQ offers project filters in content, tasks, the calendar, and Ideas & Notes. Use them to narrow the workspace when you are discussing one campaign.
Start with content to understand what is being produced and its review status. Open tasks to check the responsibilities and deadlines behind it. Use the calendar to examine timing.
Each view answers a different question. Trying to infer the entire campaign’s health from its content count alone can hide unfinished production work.
After reviewing an individual project, remove the filter and check the broader workload. Look for deadlines that depend on the same contributor or reviewer.
A project may be progressing well while contributing to an overloaded week. Discuss those conflicts early enough to change the scope, timing, or allocation of work.
Use the actual task assignments and dates to guide that conversation rather than assuming everyone has equal capacity.
As campaigns evolve, check whether content and tasks still belong where they were originally placed. Agree on how your team handles projects that are no longer active, and keep naming conventions consistent.
Start with a short weekly review: inspect each active project, identify its next decision, then check the combined calendar. This creates a repeatable way to see both campaign progress and shared commitments.
